About Denali Pools

Denali Pools is a local company serving Central Texas.

Our Story

At the time, building a swimming pool meant stepping into unfamiliar territory.

The first project was taken on for a flat $500 and became an opportunity to learn the process from the ground up. The build was a success, and when another homeowner made the same request the following year, it became clear that this was more than a one-time project. In 2012, Denali Pools officially opened its doors and began building pools full time.

What started with a single pool soon developed into a deep commitment to the craft. Custom pool construction requires its own network of skilled tradespeople, and finding the right stonemasons, plasterers, plumbers, and other specialists took time. Those relationships were built through trusted referrals, careful vetting, and lessons learned on every project. This hands-on approach helped shape the way Denali Pools operates today, and many of the craftsmen who joined the company during its early years remain trusted partners.

Since then, Denali Pools has grown from a small team whose members handled everything from sales and design to construction into nearly 50 dedicated professionals serving homeowners across Central Texas. As the company expanded, swimming pools and outdoor living became its sole focus, allowing the team to devote its full energy and expertise to creating exceptional backyard spaces.

Today, Denali Pools continues to grow across Texas and beyond while remaining grounded in the principles that shaped the company from the beginning: thoughtful design, quality craftsmanship, trusted relationships, and a commitment to creating outdoor spaces families can enjoy for years to come.

New Denali Pools Image 13

Video Playlist

11 Videos
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
Video Thumbnail
Loading title...
Loading channel...
0:00
Today we wanted to talk about people that have built their pools wish they might have done different.
0:04
I wish I would have done that extra 2 feet. I wish I had a little bit more space. Am I really committed to swimming laps or am I really committed to volleyball? Do I really want to design the entire experience around this one thing that might limit other options down the road?
0:18
Think, "Oh, it's Texas. It's hot. I'll be able to swim a lot. I don't need the heater." And I've heard a lot of people come back and say, "I wish I would have."
0:38
All right, guys. Welcome back to another episode of Denali's Deep Dive podcast here with Mitch again. I'm Travis Carowway. Today, we wanted to talk about a few of the things that customers, clients, people that have built their pools wish they might have done different, right?
1:02
Twin on purpose, but here we are both in the same shirt today for the podcast. So, that's fun. What are a few things you've heard from clients over the years? Man, we wish we would have.
1:20
Everyone tries to address things on the front end because nobody wants regrets. But reality is, if you've ever built anything, hindsight always changes perspective after living with it for a few years.
1:47
One of the biggest things people mention is wishing they added extra pool space. A foot longer. Two feet wider. More depth. Small upgrades early become outrageously expensive later.
2:21
Families grow into the pool over time. Kids jump more. Entertaining increases. And suddenly people realize they wish they had more usable space.
3:20
If you're already debating adding an outdoor kitchen or extra feature, chances are you'll probably end up using it more than expected later on.
4:17
Pool depth became another major topic. They discussed how deeper pools improve jumping, diving, toys, and overall swimming experience for kids and adults.
5:44
Designing the pool entirely around one activity — like volleyball or lap swimming — can sometimes create limitations long-term if your lifestyle changes.
7:56
They emphasized really thinking through whether you're truly committed to specific activities before designing the entire pool around them.
9:22
Another huge topic was heat versus no heat, spa versus no spa. Many homeowners later regret skipping pool heaters or spas because it limits pool enjoyment during cooler months.
11:50
They discussed heating systems, spas, and even heat pumps — highlighting how experience living with a pool changes future design decisions dramatically.
13:00
One personal regret discussed was not installing an in-floor cleaning system during a remodel because maintaining robots, leaves, and daily cleaning eventually became exhausting.
15:15
In-floor cleaning systems dramatically reduce maintenance, automate cleaning, improve chemical distribution, and help keep pools consistently pristine.
17:12
They also talked about pool automation technology — lighting controls, automation apps, chemical systems, and smart controls that simplify pool ownership.
19:20
Ultimately, the conversation emphasized communication with your pool designer, asking better questions, and thinking long-term before finalizing design decisions.
20:30
Ask the questions. Understand your options. Technology, depth, automation, heating, cleaning systems — all of these decisions impact long-term enjoyment of your pool experience.
20:37
All right, guys. As always, we appreciate y'all joining us. If you found value here and like what you're hearing, don't forget to like and subscribe. Appreciate you guys.
0:00
I've had so many good memories at my pool, at your pool, at friends pools. It's almost like that water draws you out. For whatever reason, those pool memories, they stick.
0:08
That's awesome. We got to wrap this thing up so we can go home and get in the pool and make more memories. The ROI with the time you get to spend with your family and the memories you make makes every bit of investment worth it.
0:37
When she turned 30, she told me, “I’m never going to ask you for a big present again, but you need to make my 30th birthday amazing.” So I decided to throw a huge Survivor-themed birthday party.
1:07
We invited around 20 women over for an adults-only girls night. The pool became a huge part of the experience with underwater games, diving challenges, coins at the bottom of the pool, and all kinds of fun activities.
2:03
Watching grown adults become like little kids again in the pool was incredible. It gave everyone a chance to let go of stress, responsibilities, and simply enjoy themselves.
2:35
Those memories stuck. Years later people still talk about specific moments from that party — basketball shots, games, and funny memories around the pool.
3:00
One of the most memorable moments was the final night at their old house before moving. Sitting in the spa together late at night became a peaceful moment during a stressful move involving multiple house closings.
4:13
Now they’re preparing to build another pool again because they value the experiences, memories, and connection it creates with family and friends.
4:49
Pools naturally draw people together. Even during trick-or-treating nights, everyone eventually ends up back in the pool — kids and adults alike.
5:27
Those pool moments become lasting memories that stick with people far more than ordinary daily routines ever do.
5:38
Life is ultimately about experiences and relationships. Pools become the environment where those memories happen naturally with the people you love most.
6:13
Experiences became far more valuable than material things. Pools aren’t just backyard objects — they create opportunities for connection, family bonding, and unforgettable moments.
7:18
The conversation reflected on childhood memories visiting grandparents in Texas, spending countless hours in the pool with cousins, uncles, aunts, and family.
8:12
Pools became gathering places for extended family. Relatives would travel and stay multiple days simply to spend time together around the pool like a private resort experience.
9:12
They shared memories about competitive basketball games in the pool, rough moments, funny injuries, and the type of experiences that become family stories for years.
10:38
Talking about these experiences reminded them how meaningful pools truly are — not just as luxury items, but as places where some of life’s best memories happen.
11:04
Living with a pool changes perspective completely. Once people experience the connection, relaxation, and memories pools create, they finally understand the true value.
11:53
Building a pool is a significant investment, but the return on investment through family time, experiences, memories, and relationships becomes priceless over the years.
12:18
Thanks for joining us. If you found value in this conversation, don’t forget to like and subscribe. Appreciate you guys.
0:00
A lot of people underestimate what it truly means to have a pool in the backyard. Pool culture is real. It completely transforms how people live, gather, and experience family life.
0:36
Welcome back to another episode of Denali's Deep Dive podcast. Today’s conversation focuses on the fun experiences, memories, and lifestyle that pools create for families and friends.
1:03
Pool life becomes its own culture. The backyard transforms into a completely different experience once a pool becomes part of the home environment.
1:45
One memorable experience was Amanda finally getting her dream birthday pool party in December after growing up without a heated pool or spa.
2:27
During the birthday party, guests enjoyed every part of the backyard — the heated pool, spa, fire pit, marshmallows, and games — creating one of the most memorable family gatherings they’d ever hosted.
3:31
One surprising thing about pools is how much they naturally pull people outdoors. Even during hot Texas summers, pools create opportunities to cool off, relax, and enjoy outdoor living.
4:57
Pools, spas, heaters, and fire pits all extend the home experience outdoors and create spaces where families naturally gather together.
5:45
Hosting became one of the biggest unexpected benefits. Family gatherings, parties, church groups, basketball teams, and casual get-togethers all became easier and more enjoyable around the pool.
6:10
Early on, pools seemed expensive and unnecessary, but living with one completely changed that perspective — especially as parents with young kids.
6:44
Compared to an HOA pool, having a private backyard pool created far more opportunities for spontaneous swimming, easier supervision, and flexible family time throughout the day.
7:07
After living with a pool for a while, Amber eventually said she would “pay double” for the experience because of how much joy and value it brought to family life.
8:17
Pools created opportunities for kids to spend less time on screens and more time outside in sunlight, fresh air, and active play.
9:36
Hosting large gatherings became incredibly easy. Families could entertain basketball teams, church youth groups, and friends without needing the house to be perfectly clean or formal.
10:28
Pools became spaces where every family member found their own way to connect — from diving board games and hot tub conversations to relaxing around the fire pit.
11:06
Even quiet moments together in the spa after the kids go to bed became meaningful opportunities to decompress, reconnect, and enjoy time together as a couple.
11:45
During the summer, the pool became part of the family routine — swimming multiple times per day, spontaneous games, and creating constant opportunities for bonding.
12:57
Having the “hosting house” naturally kept older kids and teenagers connected to home while creating a safe, fun environment for friends and family gatherings.
13:18
Pools also created opportunities for community gatherings, youth activities, church events, and outdoor entertaining that brought people together in meaningful ways.
14:27
Backyard environments with pools, fire pits, TVs, outdoor kitchens, and smokers created relaxing experiences where families could gather, watch games, cook, and spend quality time together.
15:15
Hot tubs became especially valuable for relaxation, recovery, and simply enjoying peaceful outdoor moments after long days.
15:41
Family reunions, birthdays, graduation parties, and neighborhood gatherings often centered around the pool because it naturally created fun, connection, and shared experiences.
17:20
Thank you for joining us today. If you enjoyed the conversation and found value in the content, don’t forget to like and subscribe so we can continue creating more episodes like this.
0:00
When the expectations set by the builder did not match reality, the experience quickly became frustrating and disheartening. One of the biggest lessons learned was the importance of speaking with previous clients before hiring a builder.
0:37
Welcome back to another episode of the Denali Deep Dive podcast. Today’s discussion focuses on nightmare pool builds and how homeowners can avoid similar experiences.
1:04
Ray shares his experience building a pool six years ago before joining Denali. While the beginning of the process felt smooth and professional, major issues started once construction actually began.
2:18
The biggest problem was the constant mismatch between promises and reality. The builder confidently promised weekly progress, but entire weeks would pass without anyone showing up to work on the project.
3:05
The emotional toll came less from delays themselves and more from repeated broken promises, poor communication, and unmet expectations throughout the construction process.
3:35
Looking back, one of the biggest mistakes was failing to properly research the builder beforehand. There was little due diligence done on reviews, past projects, or previous customer experiences.
4:14
At the time, it seemed like all pool builders were essentially the same. The builder appeared friendly, confident, and trustworthy, which created a false sense of confidence during the sales process.
4:47
One major lesson learned was the value of speaking directly with previous customers. Reviews help, but hearing firsthand experiences from actual homeowners provides far more insight into how a company truly operates.
5:47
Although the pool eventually turned out well, the construction process itself became a traumatic experience that still stands out years later.
6:12
Ray explains that relying too heavily on a single owner-operator without a strong support team contributed heavily to the problems. Established companies with experienced teams are often better equipped to solve issues quickly and professionally.
6:55
The problems extended far beyond communication. The project timeline ballooned from an estimated four months into a process lasting more than two years before permits and corrections were fully resolved.
7:27
Serious construction and code issues were discovered during the build, including incorrect shaping, improperly placed gunite, and stairs that failed local safety code requirements.
8:15
Because the stairs failed code inspections, expensive marble materials had to be removed, concrete demolished, and sections of the project rebuilt entirely — adding major costs and delays.
8:50
The discussion shifts toward helping future homeowners avoid similar experiences by emphasizing proper research, interviews, reviews, and project vetting before signing with a builder.
9:29
Once the project started going poorly, reviews revealed that another customer had already experienced similar problems with the same builder — information that would have been valuable to discover much earlier.
10:11
The quality of the pool-building experience often depends heavily on the superintendent, crews, communication, and consistency of the company managing the project.
11:10
Despite the difficulties, the finished pool eventually became beautiful and functional. However, the emotional stress and frustration during the process remained unforgettable.
11:27
Ironically, the painful experience ultimately led Ray into the pool industry and eventually to Denali, where integrity, communication, and client experience became major priorities.
12:00
The project required approximately 50% additional spending beyond the original expectations just to correct problems and properly finish the build.
12:47
Ray explains that without going through such a difficult experience personally, he likely never would have entered the pool industry or developed the perspective he now brings to helping clients.
13:27
The biggest impact of the failed build was not simply construction delays or messy backyards — it was the emotional stress placed on family life, work, relationships, and day-to-day peace of mind.
14:10
That experience now drives a stronger commitment toward communication, preparation, transparency, and creating smoother experiences for future clients.
14:41
Every difficult experience becomes an opportunity to improve the experience for the next homeowner. Lessons learned through failure can ultimately create better service, stronger integrity, and more trustworthy construction practices.
[0:00]
You want to know what people are saying that isn’t positive. How in the world do you get a thousand reviews and you’re still a five-star kind of thing? That doesn’t happen.
[0:08]
I’ve read five-star reviews that were like, “Hey, overall, this is a five-star experience. Here’s something maybe my pool builder could have worked on.”
[0:18]
I think it really matters a lot. You want to see their work that they’ve actually done, not just stock photos from something online.
[0:23]
You definitely need to see some reviews on there that are negative, and I’ll tell you why.
[0:38]
All right, welcome back to another episode of the Denali Deep Dive podcast.
[0:45]
Going to talk about some cool stuff today. Something that is really important, I think, to most of our clients.
[0:52]
Well, let me introduce Jordan real quick. Jordan, one of our guys that has been here — I don’t know — the longest, right? Probably our most tenured.
[1:03]
Yeah, definitely one of them.
[1:06]
So, want to talk today a little bit about reviews.
[1:11]
I think this is probably the number one way residential swimming pool buyers do their research, right?
[1:20]
How do you go find the contractors that you want to end up working with or invite out to your house to look at your project? It’s Google reviews, right?
[1:32]
You get on there and look at who has four stars, who has 4.2 stars, and who has the closest you can get to perfect, which is five.
[1:44]
So today we wanted to talk about how to look at these reviews and make your decision based on how companies are reviewed by past clients.
[2:01]
What are the five most important things to look for when reviewing pool companies?
[2:14]
Before I ever got into pools, I was a marketing major, and I actually took a class where they talked a lot about fake reviews.
[2:26]
Companies will actually manipulate reviews. That’s a real thing.
[2:30]
So if we’re listing five things to look for, I’d say authenticate the reviews first.
[2:42]
You might have some brand-new pool builder pop up and maybe he’s having his mom or grandma write reviews. Sounds funny, but it happens.
[2:53]
You want to read the reviews and see what specific things are in there. Are they talking about actual build experiences?
[3:09]
One sentence saying, “Jordan is a great guy” probably isn’t the review you’re looking for.
[3:23]
Pictures are a great way to authenticate reviews, too. People love to show off their pools.
[3:39]
Most of the time when people leave authentic reviews, they’re posting pictures along with them.
[3:52]
What’s in the body of the review? Are they talking about their design experience and construction experience? Are they mentioning people by name?
[4:09]
I’ve read five-star reviews where someone says, “Overall, this was a five-star experience, but here’s something my pool builder could improve on.”
[4:20]
Honestly, that feels more realistic than all butterflies and rainbows.
[4:37]
Another thing I’ve found is that volume matters. The size of the review pool really matters.
[4:50]
If a company only has 13 reviews and they’re all five-star, that could be manufactured.
[5:02]
How long have they been in business? People usually leave reviews because they had either a really great experience or a really bad one.
[5:21]
Volume really does matter when you’re looking at companies and their reviews.
[5:28]
The third thing is the stars themselves.
[5:39]
Honestly, when I’m shopping for stuff, I almost never go to a true five-star company because nobody is perfect.
[6:05]
How do you get a thousand reviews and still maintain a perfect five-star rating? That doesn’t happen.
[6:14]
You definitely need to see some negative reviews because they help you understand what went wrong and whether the company improved.
[6:37]
If they messed up on someone else’s project, ask what changed in their process since that review was left.
[7:06]
Denali has around 1,300 five-star reviews across locations, but we’re still not a perfect five-star company. I think we’re around 4.9.
[7:38]
Another thing to consider is what kind of business you’re actually reviewing.
[7:50]
Are these reviews for building swimming pools, or are most of them from service and maintenance work?
[8:15]
Some pool builders also do service, and service companies tend to collect reviews much faster.
[8:31]
You have to figure out whether people are reviewing maintenance or actual pool construction.
[8:51]
One thing I really enjoy seeing in reviews is lots of pictures.
[9:08]
Especially for custom projects like swimming pools, I want to see the actual body of work, not just words.
[9:31]
I had a buddy out of state ask me what to look for in a pool builder, and reviews were one of the first things we talked about.
[9:51]
Every franchise location is different. You want to know what people are saying about that specific office.
[10:01]
You want to see their real work, not stock photos pulled from Google.
[10:17]
Authenticate reviews, look at review volume, examine imperfect reviews, confirm what type of work the reviews are for, and validate everything with photos.
[10:54]
One more thing — look at the owner’s responses. Are they actually responding to bad reviews and addressing concerns?
[11:17]
Pretty much everybody does their research through Google reviews now, so it’s important to make sure the information you’re looking at is real.
[11:37]
Appreciate you, man. Yeah, absolutely.
[0:00]
How in the world did you guys get named Denali Pools? A lot of people ask about Denali Peak. Are you from Alaska?
[0:07]
Jared: Well, when Denali opened, it was not Denali Pools. Guess what my wife said. No.
[0:12]
I see you guys everywhere. I know that name.
[0:15]
Jared: We have the most five-star Google reviews of any pool builder only in the country. It’s a fun story because it’s not at all what you would think.
[0:23]
Travis: Yeah.
[0:36]
Travis: All right, guys and gals. Welcome back. Travis Carraway here again with Jared Glazier for another episode of our Denali Deep Dive podcast.
[0:47]
We’ll hop right in. In a previous episode, we talked kind of about the origins of Denali, where we came from, how we started.
[0:58]
Another thing people ask me all the time is how in the world did you guys get named Denali Pools, right? Middle of Central Texas and a lot of people ask about Denali Peak. Are you from Alaska? All these other things, right?
[1:14]
It’s like, no, that’s not it at all. Right. So, run us through how in the world a Central Texas pool company became Denali Pools.
[1:22]
Jared: Sure. Great question, Trav. I get the same question all the time and it’s a fun story because it’s not at all what you would think.
[1:32]
Travis: Yeah, right. Not at all, right? We are not from Alaska.
[1:35]
Jared: It is not Mount Denali. It is not the Denali pickup truck. Like, none of the above.
[1:43]
But, it’s also not super exciting. So, the truth of the story is — the fun story is — I wanted to name my daughter Denali.
[1:55]
Back in 2008, the wife and I were pregnant. We knew a daughter was coming. And you know how all parents go through the name game and pull out the books wondering what name they’re going to choose.
[2:09]
So, I came across Denali and I was like, that would be sweet. Like, our daughter named Denali.
[2:15]
You want to guess what my wife said? No. Not happening.
[2:22]
So anyway, that name was shut down.
[2:26]
Fast forward to 2012. Denali Pools opens shop. Is born.
[2:33]
Jared: Well, when Denali opened, it was not Denali Pools. It was actually Round Rock Pools. I lived in Round Rock at the time.
[2:41]
That would be an easy one to explain, right? How are you Round Rock? Well, I lived in Round Rock, Texas.
[2:45]
And so it was actually Round Rock Pools when we started.
[2:50]
Fast forward about six months. Six months went by. We sold a couple pools and I sat back one day and I was like, you know, if I live somewhere else in Central Texas, not in Round Rock, I don’t know that I’d be super jazzed to build a Round Rock Pool.
[3:08]
And so at that moment, I knew I needed to change the name to something else.
[3:14]
And so as I thought about it over the next day or two, I remembered Denali. I remembered I wanted to name my daughter Denali.
[3:23]
I just liked the sound of that name. I thought it sounded great, sounded strong, unique, distinct — just a great name.
[3:31]
And so I threw it off of a couple of the people around me and they all seemed to like it.
[3:38]
Travis: Yeah.
[3:38]
Jared: Made the change.
[3:39]
Travis: It stuck.
[3:41]
Jared: Changed the legal name and Denali Pools came into existence.
[3:46]
Travis: Yeah. And very recognizable, right? We’ve obviously got all our stuff branded Denali — shirts, swag, trucks, everything else.
[3:58]
I can’t go anywhere wearing my hat or shirt or jacket without someone saying, “Man, Denali Pools. I see you guys everywhere. I know that name.” Great name.
[4:09]
Jared: And I do think it’s kind of cool. You think of Mount Denali — the highest peak around. It is kind of symbolic of the company.
[4:18]
I do think we are the best. I do think we have the most five-star Google reviews of any pool builder in the country.
[4:29]
So I do think it’s an appropriate name for the company.
[4:35]
Travis: Yeah, it’s great.
[4:37]
Well, cool. Thanks for shedding some light on that.
[4:39]
Jared: Happy to answer. Fun little story about Denali Pools.
[0:00]
10 super important questions to ask somebody you're talking to about building your backyard project and why they're important.
[0:07]
Jordan: I think it's important to ask a pool builder how long is the build going to take cuz I think you can see if they're lying to you or not.
[0:13]
Travis: For a lot of people, it's the biggest purchase they'll make outside of their home.
[0:17]
Jordan: I think understanding how the pool builders you're interviewing handle problems is one of the most important questions on this list.
[0:37]
Travis: Hey everybody, welcome back to Denali's Deep Dive podcast. Here with Jordan again today to talk about 10 important things. 10 seems like a lot.
[0:48]
Jordan: Yeah, but it's a big decision. It's a lot.
[0:50]
Travis: That's exactly right. A big decision. I think about that sometimes when I'm thinking about folks that come to us to talk about building a swimming pool in their backyard.
[1:03]
Some of them coming to talk about more than a swimming pool, too, right? Like they're talking about we're going to have a complete backyard makeover.
[1:10]
Jordan: It is for a lot of people the biggest purchase they'll make outside of their home.
[1:18]
Travis: Oh yeah.
[1:18]
Jordan: Right. Like this is a big deal.
[1:21]
Travis: Most folks I'd say it's the second biggest purchase they'll make in their life.
[1:26]
Jordan: Yeah. And so it warrants some pretty indepth question and answer sessions.
[1:35]
Travis: I think you and I have both been in the situation where people just want a ton of information and I'm always willing to give that to them to the best of my ability and be as transparent as we can.
[1:44]
Today, 10 questions. What are we talking about?
[1:53]
10 super important questions to ask somebody you're talking to about building your backyard project and why they're important.
[2:03]
Jordan: So I'll say the first one.
[2:06]
Travis: Who's going to manage my project day-to-day?
[2:11]
Jordan: You got to ask that. I feel like a lot of people are under the impression when they get bids from pool builders that the sales guy or designer is going to be there the entire time.
[2:24]
I sit sometimes and think about it like, man, if I had to design this, know all the codes, price it, pick the materials, and then build every aspect of it — that's a lot of hats on one person.
[2:42]
I think it's important to ask who's going to manage your project so you have the correct understanding and expectation as a homeowner.
[2:55]
I think if you can, it's good to try to meet that person because most of the time your sales guy or designer is not who will be managing the project every day.
[3:04]
Travis: You'll have a dedicated superintendent. So I think it's really important to ask.
[3:07]
I agree. As designer and sales folks, we want people to love us right away. But I think it gives you a look into how companies are set up too.
[3:22]
If a guy comes to your house and he owns it, runs it, designs it, prices it, and is sitting on the tractor — that's a very important look inside that company.
[3:35]
It can create problems, right? So knowing who's going to be on the job is super important.
[3:41]
Who's going to handle changes on my job?
[3:49]
Jordan: Different companies are structured different ways and I think you want to have the expectation of who to talk to when changes come up.
[4:03]
There are some companies that have the superintendent or project manager deal with change orders and materials. Some companies aren't structured that way.
[4:16]
We’re a little different at Denali. I don’t disappear. I handle the change orders through the process.
[4:25]
Travis: Experience matters too. How long have you been in business?
[4:29]
Jordan: You’d be surprised how many people don’t ask that. Looking back now that I've been doing this for nine years, it really does matter.
[4:51]
You should ask anyone you're interviewing with this big of a project and this expense of a project, how long have you been doing this?
[5:02]
Travis: It usually takes two to three years for a new company to get up and going and become profitable.
[5:19]
If you can talk to somebody that has made it through that phase and can now handle warranty issues without a bad job putting them out of business, that's important.
[5:47]
How many pools do you build a year?
[5:51]
Jordan: I think volume really matters because it tells you what kind of company they are and whether they’re a good fit for you.
[6:03]
Some folks want a one-man operation doing five pools a year. Others want a company doing 300 pools a year with a decade of experience and warranty examples.
[6:42]
I see a lot of builders advertise lifetime warranties on pool shells but they've only been around for two years.
[7:19]
Travis: In-house labor versus subcontractors.
[7:23]
Jordan: We get that question a lot. I think it's important to understand the structure of the company and who you're dealing with when crews come to your house.
[8:10]
References can be a big deal too. Can I go see some of your projects?
[8:18]
Jordan: If somebody immediately says yes and offers multiple projects nearby, that's huge.
[8:34]
People being willing to share names of past clients and let you see pools in person is a really big deal.
[9:04]
Asking about realistic build times and what causes delays is important too.
[9:14]
Jordan: I think asking how long the build will take lets you see if they're lying to you or not.
[9:33]
If one builder gives you a wildly different timeline than everyone else, there's a good chance they're overpromising.
[10:00]
Travis: What's included in your base price and what's considered an upgrade?
[10:10]
Jordan: You need to be careful because people can get tricky with that. Nothing is free. You're always paying for everything in the proposal.
[10:41]
Travis: I think about finishes and equipment immediately. Some companies give you only a few tile or material choices while others are fully custom.
[11:19]
You can't really compare apples to apples unless you understand the finishes and included materials.
[11:24]
What happens if there's a hiccup in my project?
[11:39]
Jordan: I think that's super important. We have rules at Denali for how we handle problems.
[11:47]
We use the one-through-one method. We meet in person, explain the issue, provide three possible solutions, and then recommend the best one.
[11:57]
We're not perfect. There are always going to be problems that come up. Understanding how builders handle those problems is one of the most important questions on this list.
[12:14]
Travis: Last question. What warranties do you offer?
[12:20]
Jordan: It's important to know what warranties they offer and what those warranties actually mean.
[12:29]
The lifetime warranty on a gunite shell sounds great, but what does that really cover? Is it smoke and mirrors?
[12:54]
Travis: As a consumer, I want to know how long you're guaranteeing your product and how you stand behind it.
[13:18]
Some companies go above and beyond industry standards and extend warranties beyond what subcontractors provide.
[13:45]
That's what helps consumers separate companies from one another.
[14:01]
Travis: All right, man. 10 good questions. Who's managing my project? How are changes handled? Experience, references, build time, warranties, upgrades, and what happens when problems come up.
[14:41]
Jordan: Great questions. All important.
[14:44]
Travis: All right, buddy. Appreciate you.
[14:45]
Jordan: Thanks.
[0:00]
I would venture to say that most pool building companies don't have things like that.
[0:05]
Mitch: Our daily communication is probably the next thing that really sets us apart.
[0:09]
Travis: Yeah. A customer can have the choice to be included in that loop.
[0:14]
Mitch: And what CarMax did, they stepped back and thought, “What are the problems with the used car industry and how can we address those?”
[0:20]
Travis: We're up to almost 2,000 peer reviews now or client reviews.
[0:25]
Mitch: One of our biggest things was communication.
[0:40]
Travis: All right, guys. Welcome back to the Denali Deep Dive podcast. Mitch Huntsman, one of the owners of Denali Pools. My name is Travis Carraway. I'm the president of sales.
[0:51]
Today we want to talk about why us. With so much competition out there and so many contractors competing for work, what sets Denali apart from the competition?
[1:12]
Why would it be in someone's best interest to let us into their backyard to build their dream project?
[1:21]
Mitch: Yeah, it's a really good question. Some people do a really good job of asking that and some don't.
[1:36]
To start answering your question, I think you first have to ask: what am I buying here? What am I buying with Denali?
[1:50]
Our minds immediately go to the product. I'm buying a swimming pool, a fire pit, some astroturf — whatever it is.
[2:02]
But in reality, it's more similar to buying a home than buying a car.
[2:13]
If you hate the guy sitting across from you at a car dealership, it doesn't matter because you'll never see him again. But with this, it's different.
[2:24]
You're kind of dating, engaged, and married to these people for a long time.
[2:29]
You're buying a process and a relationship with a builder, not just a product.
[2:46]
I think one of the biggest things is connecting with the person sitting across from you.
[3:03]
There's the pre-construction side and then there's the backend construction side. A lot of people make the deal before they understand what construction is really going to be like.
[3:24]
Some smaller builders push the idea that they're everything — the salesman, builder, and manager all in one.
[3:35]
Travis: That makes me nervous. If you're doing all that with me, you're doing that with everybody.
[3:47]
Mitch: Yeah. Some people do it really well and some don't. But I think our people are a really important part of why Denali is different.
[4:03]
We hire certain people and keep certain people. We’re very focused on having the right people.
[4:29]
One thing we do differently is that many of us didn’t come from the pool industry.
[4:41]
We’re not stuck doing things the same way they've been done since the 70s just because “that’s how it’s always been done.”
[4:51]
We travel, attend shows, learn new technologies, and look for better ways to improve the customer experience and reduce costs.
[5:25]
Customers have told us from day one that we just felt different than the other companies they met with.
[5:43]
Outside of our people, we also try to look at what revolutionary companies outside our industry are doing.
[6:13]
One example is the CarMax story. They looked at what people hated about buying used cars and then built systems to solve those problems.
[6:42]
We tried to do the same thing with pools by identifying the biggest pain points in construction.
[7:15]
One of our biggest things was communication.
[7:42]
I think communication is a construction problem across the board.
[8:05]
That was a problem we saw, so we decided to try and fix it.
[8:21]
One thing we've done that's a little radical is requiring daily communication from our superintendents.
[8:43]
It’s really hard to communicate every single day and never miss, but we committed to texting customers every workday.
[8:57]
That way customers always know there’s an open line of communication.
[9:06]
Sometimes the update is simply: “It’s raining,” or “We’re waiting on tile,” or “We’re still doing the same thing as yesterday.”
[9:19]
But we still require our guys to touch base constantly.
[9:40]
If there’s an issue — even something small like trash left on-site — customers have someone they can immediately communicate with.
[10:08]
It’s painful to live through construction if you don’t feel like you’re in the loop.
[10:20]
Our daily communication is probably the next thing that really sets us apart.
[10:49]
Travis: Another thing that sets us apart is construction scheduling software and project timelines.
[11:19]
Most pool builders don’t have systems like that.
[11:35]
Denali builds a project timeline for every project with daily updates, weather tracking, photos, and reminders for the superintendent.
[12:09]
Customers can choose to be included in that communication loop and receive daily updates and photos.
[12:26]
I think what really sets Denali apart is the communication and the ability to look ahead with a real construction schedule.
[13:01]
Mitch: To round this out, don’t just ask us. Ask other people.
[13:33]
Peer reviews are one of the best ways to know who you should trust.
[14:14]
If you can’t talk to people directly, go online and read reviews.
[14:47]
Our goal is to be the best and part of that is being held accountable.
[15:12]
Travis: I’ve looked at other companies and other markets, and I personally haven’t found more social proof for one company than Denali.
[15:52]
We’re up to almost 2,000 client reviews now and rated around 4.9 stars overall.
[16:08]
That speaks volumes about how our people interact with clients and homeowners.
[16:48]
Mitch: I think our people are different, our communication is different, and our willingness to innovate is different.
[17:17]
We’ll continue improving and finding new ways to create a better experience for customers.
[17:35]
Travis: Great, man. Appreciate you.
[17:37]
Mitch: Yes, sir. Thank you.
[0:00]
How many times have you been asked, “How long does it take to fill my pool?”
[0:04]
Nobody wants to hear, “Well, it just depends.”
[0:08]
When people say to me, “Hey, how long is this going to take?” at contract signing, they’re thinking from today to water in the pool.
[0:16]
Jordan: There was no option to have that project take three months. We had to do it right now.
[0:33]
Travis: All right, guys. Welcome back. Another episode of Denali’s Deep Dive Podcast. Here with Jordan again.
[0:42]
We’ve got some fun stuff to talk about today. Jordan, I think this question has probably been asked to you over a thousand times.
[0:51]
How long have you been at Denali?
[0:56]
Jordan: Ninth year.
[1:00]
Travis: So in nine years, how many times have you been asked, “How long does it take to build my pool?”
[1:05]
Jordan: Every time.
[1:06]
Travis: Every time, right?
[1:07]
Jordan: Every time you pick up the phone or step on someone’s porch. Sometimes you answer it multiple times for the same person.
[1:16]
Travis: Valid question though, right? Thousands of times.
[1:21]
I think it’s more complex than simply saying, “It takes this long to build a swimming pool.”
[1:30]
Different pools and different backyard projects require different timelines.
[1:42]
Let’s talk about a standard pool project — pool, spa, some decking, flat yard, normal elevations.
[1:56]
Jordan: Before I even talk about standard versus high-end projects, I’m really clear about permit times versus construction times.
[2:21]
When people ask, “How long is this going to take?” they’re usually thinking from contract signing to water in the pool.
[2:31]
But that’s not really how it works.
[2:34]
Some permits alone can take up to three months depending on the municipality.
[2:39]
Average permit time is around 30 days, including HOA approvals and city permitting.
[2:56]
Travis: You also mentioned engineering and plans before permits even start.
[3:02]
Jordan: Right. Maybe a week for plans, then around 30 days for approvals and permitting.
[3:12]
Travis: What about actual construction time once shovels hit the dirt?
[3:17]
Jordan: I always say from the day the shovel hits the ground to the day there’s water in the pool.
[3:27]
You’ve got to set realistic expectations or people end up disappointed later.
[3:34]
Extremely simple projects on flat yards have been completed in as little as 18 days.
[3:52]
A standard entry-level pool with decking can realistically take around two months.
[4:01]
Add a spa and you’re probably closer to three months because of additional plumbing, gas work, and inspections.
[4:34]
Travis: Gas inspections and licensed subcontractors add extra layers and waiting periods too.
[4:52]
Jordan: Then you move into more custom projects — elevated pools, cabanas, outdoor kitchens, retaining walls.
[5:21]
Once engineers become heavily involved and you start dealing with structural complexity, timelines increase significantly.
[5:40]
We’ve got one project right now that’s basically a giant elevated spa 22 feet in the air.
[5:49]
Even though it’s small, it’s definitely not a three-month project.
[5:57]
Projects with pools, spas, cabanas, kitchens, and larger structural work are usually four months or more.
[6:16]
Then you have the full backyard transformation projects — sports courts, fire pits, pool houses, turf, entertaining spaces.
[6:48]
At that point, it becomes a fully custom project.
[7:01]
Travis: We’re currently building one designed by a nationally known designer with sports courts, inground trampolines, a pool house, and everything imaginable.
[7:36]
That’s more like building another custom home than building a standard swimming pool.
[7:48]
Those kinds of projects can realistically stretch to nine months or longer.
[8:03]
Nobody wants to hear, “It depends,” but people deserve realistic expectations.
[8:17]
Managing expectations early is incredibly important.
[8:33]
Jordan: It’s frustrating when builders overpromise unrealistic timelines.
[8:49]
Sometimes people tell me another builder promised them six weeks, no more.
[9:08]
My concern is if they’re overpromising in one area, they may be overpromising in others too.
[9:20]
You could end up with the same timeline anyway — just with more headaches and broken promises.
[9:39]
The short answer is most normal builds fall somewhere between three to six months depending on scope.
[9:45]
We’ve completed pools in as little as 18 days, while highly custom projects can take nine months or more.
[9:51]
Travis: I like it. That’s good info. Thanks, Jordan.
[0:00]
You know, how did Denali start? Where did it all begin?
[0:04]
My parents didn’t own businesses, but there was always something inside me that said, “I want to own my own company one day.”
[0:10]
When you’re a home builder, water is the enemy.
[0:13]
I like to believe we’re the best. I like to think we do it right.
[0:16]
To be honest, I did not see where we are today.
[0:31]
Travis: All right, welcome back. Travis Carraway with Denali Pools. Another episode of the Denali Deep Dive podcast here.
[0:38]
Today we’re with Jared Glazier, one of the owners here at Denali.
[0:47]
One thing I get asked all the time by clients is, “Where did y’all start? How did you start? How long have you been in business?”
[1:00]
So today we wanted to talk about the origins of Denali Pools.
[1:05]
Jared: Great question, Trav. I get that all the time too. People always ask, “How did Denali start? Where did it all begin?”
[1:23]
So backing up a bit — I graduated college with a construction management degree and a minor in business.
[1:42]
I always knew I wanted to own my own company someday. It was just something in me.
[1:53]
But I was also smart enough to know I had a whole lot to learn first.
[2:03]
In college, I did door-to-door sales selling home security systems.
[2:09]
Turns out I was good at sales. I enjoyed it. I loved people and the process of selling.
[2:19]
But I didn’t want to do door-to-door sales forever.
[2:30]
After college, I joined PY Homes because I wanted to learn how to build houses.
[2:48]
I started at the bottom as an assistant superintendent and worked my way up through superintendent, project manager, and area manager.
[3:02]
Eventually, I realized there wasn’t much room left for growth there.
[3:14]
I felt the timing was right to start my own home building company.
[3:29]
At that point, I knew how to sell and I knew how to build houses.
[3:35]
But there was still a lot I didn’t know — marketing, land acquisition, and running a business.
[3:42]
I learned by doing. You get thrown into the fire and figure it out.
[3:50]
Fast forward to 2011 — I was building a house and a customer asked, “Why don’t you build our swimming pool too?”
[4:02]
That was funny because as a home builder, water is the enemy.
[4:11]
Leaks, flooding, pipes — you don’t want water in a house.
[4:23]
But the customer loved the quality of our work and wanted us to build the pool too.
[4:34]
I did some research and told them, “If you’ll be my guinea pig, I’ll build your pool.”
[4:45]
We made about $500 on that first pool.
[4:50]
Travis: Big money.
[4:55]
Jared: It went great. There were some differences from home building, but overall it went exactly how I hoped.
[5:35]
The next year another client asked me to build their pool too, and that’s when we officially opened the company.
[5:58]
Travis: How did you find the people and subcontractors who actually knew how to build swimming pools?
[6:19]
Jared: That’s a great question. Most people think you can just Google a plaster company or a concrete crew, but it doesn’t work like that in the pool world.
[6:41]
It’s all networking. One good subcontractor introduces you to another.
[6:53]
We interviewed vendors, checked their work, tested them out, and kept the ones who performed well.
[7:05]
There was a lot of trial and error early on.
[7:22]
Some subcontractors were terrible and never came back for another project.
[7:32]
Thankfully, we eventually found great vendors and many of them have been with us for over 10 years now.
[7:50]
Travis: So when did it move beyond building pools for your home-building clients?
[8:09]
Jared: In 2012 we officially opened shop and focused directly on pools.
[8:17]
It actually wasn’t called Denali Pools at first, but that’s a story for another episode.
[8:32]
At that point I had both the pool company and my home building company running side by side.
[8:46]
Travis: You wanted one company and suddenly you had two.
[8:50]
Jared: Exactly. The pool company kind of happened naturally.
[9:06]
In the beginning, I was the salesman, marketer, designer — basically everything.
[9:17]
I was building the website, creating brochures, and taking photos of our first projects myself.
[9:30]
We didn’t have the 3D design software and presentation tools we use today.
[9:50]
In the beginning, there were basically two people handling the pool company.
[10:09]
Within the first year, we hired another superintendent and a dedicated sales guy.
[10:29]
Meanwhile, I was still building homes on the side.
[10:31]
Travis: Still building homes?
[10:33]
Jared: Not anymore. Around 2019 or 2020, I decided to fully focus on Denali Pools.
[10:50]
I haven’t regretted it for a second.
[10:58]
Travis: From 2012 to 2025, the company grew from just a handful of people to a major operation.
[11:31]
Jared: We’ve got close to 50 employees now, which is pretty cool.
[11:47]
Travis: So where do you want the company to go from here?
[12:00]
Jared: I get asked that all the time. Honestly, I didn’t expect us to be where we are today.
[12:16]
But we’re growing, we’re dominating locally, and I truly believe we do things the right way.
[12:27]
I think we’ll continue expanding across Texas and possibly into other states as well.
[12:36]
The future is bright for Denali.
[12:39]
Travis: It’s been a good ride, man.
[12:41]
Jared: Yep.
[12:42]
Travis: Thanks for sharing the story.
[12:43]
Jared: Appreciate the opportunity. It’s fun to share it.
[0:00]
We decided to start the Denali deep dive podcast.
[0:02]
We have so much experience in this world building swimming pools, backyards, outdoor kitchens, design, architecture, like everything.
[0:13]
Jared: There's a lot of information, like you said, experience that we can share.
[0:17]
Travis: It's going to be good.
[0:18]
Jared: Looking forward to it, man.
[0:19]
Travis: Thanks, buddy.
[0:33]
Welcome folks. Travis Carowway here with Jared Glazier. Uh both with Denali Pools.
[0:39]
Talking a little bit today about the I guess maybe the origins or the reason why we're having these episodes, right?
[0:47]
Denali Deep Dive. Like what are we here to do? Kind of our purpose, why we thought it'd be a neat idea.
[0:54]
Uh and what's what's the uh what's the need that we're filling, right? What are we what are we offering to folks?
[1:01]
So, just kind of want to, you know, share my thoughts, hear some of your thoughts.
[1:07]
Travis: Why the deep dive?
[1:08]
Jared: Yeah. Yeah. Tra, I I'm I'm excited. Uh it's been a long time in the making.
[1:14]
We decided to start the Denali deep dive podcast. I think the thought behind it is we have so much experience in this world building swimming pools,
[1:25]
backyards, outdoor kitchens, design, architecture, like everything, right?
[1:31]
And so we're excited to create this podcast and share share with the viewers.
[1:37]
Yeah. Um things that we think they should know,
[1:41]
you know, when they're thinking about building a swimming pool, thinking about remodeling the backyard.
[1:48]
Travis: I I I'm excited about it.
[1:49]
Yeah. Some of the thing I mean I I can get a little technical sometimes, right?
[1:54]
Like I've been in the industry, the construction industry for 20 years now. Been doing this a long time.
[2:00]
One of the things that I'm excited about, I am excited to pull nerd out on people a little bit, right? It's kind of fun to do.
[2:06]
The other thing too for me is that there's being uh, you know, taking part in what I call the pool life,
[2:12]
like having one of these things in your backyard and watching and seeing how your family enjoys it and all the things that you get to do.
[2:21]
One of the things I'm excited about is to talk about what that means.
[2:25]
Jared: Yeah.
[2:25]
Travis: You know, I it's awesome. We get to talk about the company. We get to talk about pools. We get to talk about technical stuff.
[2:31]
We get to talk about all kinds of things. But man, we'll we'll dive into some stuff like I'm a big time backyard barbecue guy, right?
[2:40]
I love smoking things, right? I smoke meat every weekend. Uh we entertain a lot. We have people over.
[2:49]
And so there'll be some of this stuff that I'm excited about to share. Like maybe doesn't even have anything to do with a swimming pool, right?
[2:55]
It's like how to smoke a brisket. You know, a lot of people have never done that before,
[3:00]
but so many people when they build, you know, a backyard out, have an outdoor kitchen and we put a smoker out there or we put a grill or Komado Joe or whatever, right?
[3:11]
So, there's I think it'll be neat to share some of that as well. Yep.
[3:15]
Some of that expertise. It has nothing to do with 20 years of experience in the industry.
[3:19]
It's a lot of years of putting meat on smokers, right? Or grilling or barbecuing or whatever.
[3:26]
we're talking about landscaping or how to finish finish out a backyard project that that's not, you know, a pool.
[3:34]
How to finish out the rest of the project or maybe come in how do you what do you come in and do after your pool builder's gone? Right.
[3:42]
Uh some of those things are pretty cool. I just feel like there's a lot of information, like you said, experience that we can share.
[3:48]
Jared: No, I'm with you. I I am also excited to to address a lot of the questions that we get a lot, right?

Reputation is Everything. Every project we complete says who we are.

It is of the utmost importance to us that our customers have a rewarding experience and are 100% satisfied with their pool. We use only the finest materials and equipment.

Denali Pools believes in constant communication. This means that we LISTEN to you as the customer. To ensure your peace of mind during the design and construction of your Denali pool, we will work with you every step of the way answering questions and maintaining our unsurpassed level of Communication.

We take pride in every pool and spa we build. We know you will enjoy the process, and we hope you will tell everyone about Denali Pools!
Serving the greater Austin area including Round Rock, San Antonio Texas Pool Builder, New Braunfels Pool Builder, Cedar Park, Leander, Georgetown, Bee Cave, Lakeway, The Hills, Bell County, Burnet County, Travis County, Williamson County, Belton, Temple and Killeen.

The logo for the association of pool and spa professionals.

APSP - "The Association of Pool & Spa Professionals

The APSP is the world’s largest international trade association representing the swimming pool, spa, hot tub and recreational water industries. APSP is the leading industry advocate promoting professional best practices through education, industry standards, and safety.

APSP members adhere to a code of ethics in business and technical practices and share a strong commitment to the safe, healthful, and enjoyable use of industry products.

The APSP effectively replaced another well-known industry organization known as “National Pool and Spa Institute” or NSPI in 2006.

Pentair water logo on a green background.

Pentair Water

Pentair Aquatic Systems is the world’s leading manufacturer of pool and spa equipment. By applying imaginative thinking and the latest technology, their equipments help pool owners get more energy efficiency, enhanced safety, longer service life, cleaner water, more dependability, easier operation and the latest trends making pool ownership more convenient, enjoyable, and affordable than ever before.